But Defenders doesn’t have that luxury. In its arrangement with
ADT, the latter gets all the monitoring revenue. A different modelDefenders is focused on its own goals, Boyce said, not fretting about the competition or changing
landscape. The installation market is robust, Bateman said, adding that “companies with really good reputations and great stories to tell like Defenders can really benefit from all the mass advertising done by some of the new entrants—DIY and traditional. … It raises the awareness of the entire security and home automation industry. ”Boyce said he has four fundamental reasons for believing Defenders will continue to grow no matter the competitive landscape.